We know the consumers

Over the years Organic Denmark has carried out consumer surveys in order to be better at adapting organic products to the needs of the consumers. The latest analysis is from autumn 2009.

The analysis was needed in order to obtain a better understanding of the market and the consumers. Because today the traditional segmentation whereby the market is categorised according to demographic data often falls short of the task of accurately defining consumer needs. This is because we are seeing an ever growing diversity in relation to consumer choice and a growing tendency towards individualisation in terms ofconsumption and demand.

Organic Denmark therefore works with the following consumer groups in Denmark:
Download PDF