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Over the years Organic Denmark has carried out consumer surveys
in order to better adapt organic products to the needs of consumers. The
latest analysis is from autumn 2009.
Today traditional segmentation whereby the market is categorised according to
demographic data often falls short of the task of accurately defining consumer
needs. This is because we are seeing an ever growing diversity in relation to
consumer choice and a growing tendency towards individualisation in terms of
consumption and demand.
Organic Denmark therefore works with the following consumer groups:
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